Summary
Activision may be exploring the development of multipleCall of Dutygames for mobile devices, further expanding the franchise’s reach. This move would align with the company’s ongoing strategy of bringing one of gaming’s most iconic series to a broader audience by delivering aCall of Dutyexperience specifically tailored for mobile platforms.
Throughout its history,Call of Dutyhas released numerous titles across different gaming platforms, with consoles remaining the most popular among many players. However, the launch ofCall of Duty: Mobilein 2019 significantly boosted the franchise’s reach, also impacting Activision’s earnings and helping make mobile gaming one of thelargest revenue sources forCall of Duty. This growth expanded further with the release ofWarzone Mobilein March 2024. While it didn’t achieve the same level of popularity asCoD Mobile, it still generated significant revenue for Activision.
Recently, Activision has been posting ads on its official social media channels for two newCall of Dutytitles:Call of Duty: SniperandCall of Duty: Zombie Defender. Both games are set to be designed specifically for mobile users, with one focusing solely on sniping and the other centered around thefan-favoriteCall of DutyZombiesexperience. The ads shared by the company feature various AI-generated images showcasing the concept of each game, along with a button linking to a fake mobile store landing page. When players click on the Download button, they are redirected to a survey where they can provide feedback.
Activision Is Reportedly Considering the Development of Casual Call of Duty Mobile Games
While bothCall of Dutymobile games featured in Activision’s social media ads are currently unavailable, they could be developed based on feedback from players through survey responses. If the company sees enough interest, these games could potentially be brought to life. Based on the concept images, it seems that the potential mobile games ofCall of Dutycould be designed to offer a more casual experience, and one that probably doesn’t require a significant entry investment like the PC and console versions. Instead, much like otherpopular mobile games, it could allow players to kill time while enjoying a title based on the iconic shooter.
Since this isn’t the premiumCall of Dutyexperience that many players are accustomed to, in which development is kept under wraps and the release is supported by a massive marketing campaign, using targeted ads to directly engage fans is an effective way to test whether the game can generate enough interest. Although it’s unclear whether these experiences will be linked to otherCoDtitles on different platforms if they are ever developed and released, they could still helpattract more players toCall of Duty, ultimately expanding its player base across all platforms.
