Summary
YouTubeis making a significant change to the way that its mid-roll ads work. The alteration is reportedly being made to improve the experience for bothYouTubecontent creators and their viewers.
YouTube ads have been a major point of contention in recent times, with some users voicing frustration with the video platform. Complaints have ranged from being frustrated with an excess of ads to the content contained within. However, followingYouTube’s tremendous 2024 earnings via ads, it’s unlikely that the overall quantity or length of the ads will be reduced anytime soon.
YouTube Mid-Roll Ads to Change, But How Will Users React?
YouTube also notes that it will show “fewer ads” in places like mid-sentence or the middle of an action sequence. YouTube is also rolling out tools for video creators to help them determine when mid-roll ads are placed at problematic points that could be turning viewers away from their uploads. Older videos uploaded prior to June 04, 2025 that contain manually-set mid-roll ads will be updated to include “additional automatic ad-slots at natural break points.“YouTube content creatorswho use automatic mid-roll ads won’t need to make any changes, but users who set up manual mid-roll ads will want to check into YouTube Studio to see how best to utilize them going forward.
